Gone are the days when winning a creative design award was a rare opportunity and that those who won really deserve recognition. Awards should give us opportunities to view the best of offer, raising standards to stimulate our design work. But these awards shows don’t seem to show effective communication for the industry. The winners’ works are mainly their own self-promotions, work for their creative related printers and friends, and other companies communicating services for designers.
It becomes so much so that this group of designers design for their fame in awards recognition. Whereby, there’s another group of designers who never submit for awards but has always focus on producing great solutions and design for corporate clients.
Awards event companies have also taken this golden opportunity to earn from these awards driven designers. Asking for an entry fee of around S$150. per submission and paying around $80 for the dinner to get the result whereby you get cheap teabreak buffet offered. No wonder most of the best and good design studios have stopped their submissions. If it’s really the heart of these awards companies to bring credit to those great and ingenious designers of the year, then it shouldn’t be submitted by individuals or require an entry fee. MTV awards and The Golden Horse awards have never ask for any submission fee. They just want to give credits to the hard work of the artists for that year.
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